Weihai Yunxing Biotechnology Co., Ltd. maintains close collaborations with numerous research institutes and internally builds a R&D team. It maintains a database of over 3,000 formulas and over 2,000 raw materials, and launches over 100 new products annually, enabling it to tailor differentiated product solutions and provide technical support for its customers. The company continuously improves its quality management and product traceability systems, establishing six quality control points to strictly control the quality of every single product. Over the years, it has successfully passed numerous on-site inspections by the US FDA and domestic and international customers, demonstrating its high standards.
I. Industry-Academia-Research Collaboration Promotes Product Innovation: Joint Laboratory for Nutritionally Fortified Foods Established
The China-New Zealand International Joint Research Center for Food Safety and Nutrition Assurance and Baile E-commerce have jointly established a laboratory focusing on the specific nutritional needs of mothers, infants, and the elderly. The laboratory plans to develop functional foods that promote brain development and bone health.
Highlights of the collaboration: Combining the technological strengths of research institutions with the market insights of e-commerce companies, the collaboration accelerates the application of research results and covers the development of nutritionally fortified foods for all age groups.
Industry Trend: Dairy companies are increasing product value through a "basic nutrition + functionalization" strategy, with differentiated competition becoming key.
II. Strong Growth in Sub-Markets – Demand for Blood-Enriching Health Foods Rises
China's population aged 65 and over accounts for 15.4%. This aging population is driving demand for blood-enriching products, with iron, folic acid, and vitamin B12 attracting attention. The supply of traditional Chinese medicines (such as donkey-hide gelatin and angelica) and packaging materials upstream of the supply chain continues to improve.
Consumption-Driven: The widespread adoption of health knowledge is prompting consumers to proactively invest in daily health care, a trend evident across the aging population.
Mineral Supplements Become a New Growth Point – The market size of mineral health foods is projected to reach 242.24 billion yuan in 2025. The silver economy is driving demand for mineral products such as calcium and magnesium, particularly for immune enhancement and bone health.
III. Changes in Online Channels and Consumer Behavior – Online sales of tonic health foods are expected to increase by 32.8% year-on-year in 2024, with Taobao, Tmall, and Douyin platforms contributing over 3.8 billion yuan. Products in the 50-300 yuan price range are the most popular, with traditional tonics such as ginseng and dendrobium growing at a rate exceeding 250%.56
User Profile: Women (70%) and young and middle-aged men are the core consumer groups, with those aged 31-40 showing significant purchasing power.
Brand Concentration and Price Range Differentiation: Top brands (CR10 at 19.1%) maintain market dominance, with health foods primarily priced under 100 yuan, while overseas dietary products target the high-end market priced over 1,000 yuan.
IV. Policies and Industry Regulations
Breakthrough in the Hainan Free Trade Port pilot program: Temporary import of overseas health foods is permitted, accelerating the introduction of international products and technologies. Improved Registration and Approval Efficiency: 329 domestic health food products will be approved by 2024, with Beijing, Guangdong, and Henan as the primary registration regions.
Weihai Yunxing Biotechnology Co., Ltd., established in 2016, is a comprehensive enterprise specializing in the research, development, production, and sales of nutritional health foods and specialty dietary foods. It currently operates two production plants and five production facilities, capable of producing a variety of dosage forms, including soft capsules, hard capsules, tablets, powders, and meal kits, encompassing over 3,000 products.
